- Category
- AI
- Platforms
- Year
- 2026
An outdoor collection, staged with AI
What we did
- Space and scene design with AI
- Fabrics applied to the scenes
- Realistic AI videos and visuals
- Social media content
The challenge
Palazzo Fabric came to us with their new outdoor collection. Showing it the classic way would have meant high production and location costs.
They wanted to show the fabrics where they would really be used, but renting locations and shooting for every new collection simply wasn’t sustainable.
Our strategy
We designed the spaces and scenes for the outdoor collection with AI, using our architectural experience, then dressed them in Palazzo’s fabrics and turned them into video.
The realistic videos and visuals started showing the fabrics on social media exactly the way the brand wanted. The work made a real splash in the industry and put both Palazzo and us in the spotlight.
The work
The results
- Accounts reached in one month
- 174K
- Reach growth in one month
- 195%
